Mcom Strategic
Marketing
Management
IN DEPTH DEGREE – LEVEL DIVE WITH AN AFRICAN FOCUS
AUGUST, 2023
Mcom Strategic
Marketing
What we offer?
Value for money
Highly affordable 100% online degree easily accessible worldwide.
Strategic Perspective
Expert-led courses to deepen students understanding of marketing with insight into cutting-edge and innovative marketing theories.
International Faculty
Courses are taught by world-renowned faculty who have written Africa-oriented marketing textbooks and articles in highly ranked journals
Subjects taught over the duration of the course?
- Digital Marketing Strategy
- Corporate Governance and Ethics
- Integrated Marketing Communication
- Consumer Behaviour
- International Marketing Strategy
- Relationship Marketing Strategy
- Marketing Strategy
- Management Information System
- Retail Marketing Strategy
- Tourism & Hospitality Marketing
- Agribusiness Marketing
- Advanced Service Marketing
- Logistics and Supply Chain
- Marketing and Small Business Growth in Africa
Faculty Member
Professor John Kuada
Emeritus Professor of International Management at Aalborg University Business School, Denmark. He holds two doctorate degrees – PhD from Copenhagen Business School, and Dr. Merc. from Aalborg University.
He has extensive experience as a business consultant and training advisor in areas of management, marketing and cross-border inter-firm relations in Europe and Africa.
Faculty Member
Simplice Asongu
holds a PhD from Oxford Brookes University and is currently the Lead Economist and Director of the African Governance and Development Institute (Yaoundé, Cameroon); Distinguished Visiting Professor at the University of Johannesburg (Johannesburg, South Africa)
The Lead Economist and Director of the European Xtramile Centre of African Studies (Liège, Belgium) and Research Associate at the Research Network Africa (Gaborone, Botswana),
Faculty Member
Gabriel Kabanda
The Most Notable and Top Distinguished Full Professor of Computer Science, Information Systems and Cybersecurity. He is the UN Senior Technical Advisor at UNOPS (USA); an Adjunct Professor of Machine Learning at Woxsen University, Hyderabad, India; an Adjunct Professor of Cybersecurity at California State University, Chico (USA);
Professor of Applied Business Informatics at the University of Zimbabwe Business School since January 2000, and Professor of Big Data Science at the National University of Science and Technology (NUST).
Faculty Member
Madei Mangori
Board member and Emeritus Director of Managing African Research Network (mRAN) (www.resanet.org) and briefly taught at Botho University in Botswana. He is a sought-after Business Botswana management facilitator, trainer, and consultant. Madei has over 37 years’ experience as an organizational and management development expert in Southern Africa.
He is an author and co-author of a number of books some of which are on amazon. Madei holds a PhD in Business Management from Aldersgate College as well as being a Professor of Business Administration conferred by Stafford University
Faculty Member
Richard Adu-Gyamfi
Holds a Doctor of Philosophy (Development Economics) from the Leipzig University in Germany. He also possesses an MBA in Small and Medium-sized Enterprise (SME) Development from the same university. Richard is currently a Postdoctoral Research Fellow at the ESB Business School at the Reutlingen University, Germany.
He has conducted several entrepreneurship and trade training sessions for growth-oriented enterprises and start-ups in Africa and Europe. Previously, he served as a consultant at the International Trade Centre where he designed entrepreneurship and export readiness courses for SMEs in developing countries.
Faculty Member
Robert Opoku
Holds PhD in Marketing with specialization in e-Commerce from Lulea University of Technology, Sweden. He has lived, taught, and developed Marketing courses including Marketing Principles, Marketing Communications, e-Commerce and Digital Marketing and Social Media Marketing on four continents. Robert’s international experience has led him to extensive consulting on multinational consumer goods and for petrochemical companies including Unilever, Henkel and SABIC.
He has a proven record of scholarship, academic inquiry, and research in marketing and entrepreneurship, with a special focus on online branding and communications and micro-foundation of entrepreneurial intentions in emerging economies.
Faculty Member
Richard A. Owusu
An Associate Professor and Head of the Doctoral Programme in Business Administration at the School of Business and Economics, Linnaeus University, Sweden. He holds a Ph.D. from Hanken School of Economics, Finland. Dr. Owusu has long teaching and research experience in academic and executive programmes in universities in Europe, the USA, Africa, and Australia.
He teaches, among others, Business-to-business Marketing, and International Business at PhD, Master’s, and Bachelor levels.
Frequently Asked Questions?
Download and fill in the attached application form and email it back to us. Or alternatively, fill in the online form and will contact you soon.
All applications are to be submitted to the institution by the 31st of August 2023.
The application form is available for download at www.thisiswheretheapplicationformis.co.bw. Or you can fill it online at www.thisiswhereouronlineformis.com Complete it and send it back.
Please feel free to send us an email at info@resanet.org and schedule a free consultation.
TUITION FEES
Applicants will be required to pay a non-refundable application processing fees of 50 US dollars.
Those given admission will be required to pay a tuition fee of 2,000 US dollars per year.